Sometimes the strongest brand partnerships are based on something more than high-profile, elite performance. While there’s plenty of that in Tom McKibbin’s new global brand ambassador role for Belfast-based luxury jeweller, Lunn’s, this deal goes a little deeper. It’s a collaboration between two Northern Irish household names that celebrates their mutual heritage and shared values of excellence, ambition and attention to detail. There’s genuine respect at work too. Tom has long been a Lunn’s client and Belfast’s premier luxury jeweller has always followed his upward arc in the professional game with keen interest. This new brand partnership formalises the relationship and will see Tom wearing and showcasing Lunn’s elite watch brands both on and off the course. There are plenty to choose from as Lunn’s carry many of the world’s finest, including Rolex, Patek Philippe, Cartier, Tudor and Tag Heuer. As part of the deal, Tom will also participate in promotional campaigns and exclusive in-person events at Lunn’s flagship store in Belfast’s historic Queen’s Arcade.