Abbotswood is a new kind of sports group. My kind of sports group. Hopefully yours too.

I’m delighted to announce that I’ve acquired the assets of JMC Sport, the business I’ve worked with for more than five years, to form the backbone of Abbotswood, my new sports group. It’s a milestone moment for me and the team I’ve assembled, so I’d like to thank Jean-Marie Painvin and the JMC Family Office for their support and guidance throughout the transition.

You’re on the website, so hopefully you’ve already checked out our lineup. If you have, you’ll see that I’m looking after many of the players I did at JMC, across all the world’s major golf tours. That really pleases me, to bring players I know and have worked with along on the first steps of this new journey. You’ll maybe notice a few new faces in the athlete and team lineup too.

It’s a powerful start to what I believe is a modern, dynamic and holistic way to nurture and grow talented individuals’ careers and profiles.

You’ll find more about the philosophy and purpose behind Abbotswood here. That’s also where you’ll discover the thinking behind the new group’s brand name, if you don’t already know.

I believe Abbotswood will provide a strong foundation for us to expand into new areas, perhaps even beyond golf, but definitely into long-term brand partnerships and opportunities within emerging sports markets. This has been a while in the making so I’m excited to finally reveal what we’ve been doing and get properly down to work.

Mitch.